Most of today's hybrids all share the similar trait of a quiet ride. Normally, this would be a desirable attribute for any car, but hybrids may have gotten too quiet. Pedestrians are having a hard time hearing the vehicles and there has been a rise of collisions with hybrids and pedestrians.

Last year, the National Highway Traffic Safety Administration found that hybrid vehicles are twice more likely to be involved in accidents with pedestrians…

BRISTOL, Tenn. (August 21, 2010) - Kyle Busch drove two Camry race cars and a Tundra truck to three straight NASCAR victories, becoming the first driver in history to sweep all three national NASCAR races in a single weekend. Busch capped the historic achievement Saturday by driving his Camry to a win in the NASCAR Spring Cup Series (NSCS) after winning the Camping World Truck Series (NCWTS) and Nationwide Series (NNS) races earlier in the week…

The Toyota Prius is celebrating its first decade in the U.S. market this year.  In a nod to the technological innovation heralded and led by the introduction of the Prius to the automotive market, Toyota is announcing an online contest to find the most passionate Prius fan in the United States* to host the official 10 Years of Toyota Prius Anniversary Celebration.

Toyota Motor Sales has launched a new "Stories from the Road" minisite, designed to provide a place for owners to share their Toyota product experiences.

Toyota is introducing an all-new Sienna for 2011.  The Sienna has swept the country with its creative "Swagger Wagon" marketing campaign, you can see it here on YouTube.

The grill to Sienna holds more chrome and a larger grin than previous models. Both head and LED taillights are redesigned, and is available with standard alloy wheels.

The body extends a bit longer then last year's minivan, and overall shows off a more aerodynamic look. Toyota Sienna could be the first of the sportier yet fuel efficient models Toyota hopes to show off down the line.

Inside, Sienna contains a…

Our CEO, David Rosenberg, is interviewed by NECN about the future of the Auto Industry.

Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com "Best Overall Values of the Year" (BOVY) awards, announced today at the 2010 Chicago Auto Show.  Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV's).  The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.

Recently, a secret deal between Japanese auto maker Toyota and Tesla Electric Vehicle car maker was signed. The details were kept secret for the most part, but now details have begun to emerge.

Tesla, which has made it big producing the all-electric sports car Roadster over the past few years, will partner with Toyota to enhance the auto maker's plug-in car technology. Originally, the two planned on producing a combined electric car, but now will only work on shared technology.

According to The New York Times, "Late last month, the companies -- to much fanfare in California -- went public with…