Explore the New Toyota Prius

Every new Toyota comes with 2 year/25,000 miles Toyota Car Care Complimentary Maintenance.

Purchase or Lease a New Toyota Prius

Prime Toyota - Boston has the Toyota Prius in stock and ready for you to drive. If fuel efficiency is at the top of your shopping list, we know this is the vehicle you have been looking for. The Toyota Prius comes in vibrant exterior color options and unique features that you'll appreciate. Are you ready to take a test drive? Make your way down to our Toyota dealer near Boston to get started.

New Toyota Prius



The Toyota Prius hybrid boasts a stylish exterior. Thanks to its sleek lines, active grille shutter, and under-body panels, your Prius will maximize fuel efficiency. Fog lights, LED accent lights and LED taillights add more character to the vehicle.

Adaptive Lighting System

The available Adaptive Front-Lighting System helps you navigate the night with enhanced visibility. These Auto-Leveling headlights swivel during turns to help you see what's around the corner.

17-Inch Alloy Wheels

If you want to take style to the next level, you will want to upgrade to the available 17-inch alloy wheels. These wheels are topped with titanium-finished inserts or available accessory black wheel inserts-the choice is yours!

New Toyota Prius


Versatile Space

If you need cargo space for groceries, camping gear, or anything else, you'll find plenty of room inside the Toyota Prius. There is up to 66.5 cubic feet of space with the seats folded and available cross bars to hold even more on the roof.

Toyota Safety Sense™ (TSS) P

For peace of mind, every Prius comes with Toyota Safety Sense™ P (TSS-P). It's an advanced suite of safety technologies designed to help you drive with confidence behind the wheel. TSS-P includes Full-Speed Range Dynamic Radar Cruise Control and Lane Departure Alert with Steering Assist.

2020 Toyota Prius Models

You can now finance or lease a 2020 Toyota Prius in West Roxbury. Our onsite finance specialists are here to help you explore your options, listen to your questions, and address your concerns. There's no need to stress about auto financing.

2021 Toyota Prius Models

Do you ever wish that your car had more storage? If you own a sedan, transition into a spacious hatchback at Prime Toyota - Boston. The 2021 Toyota Prius is a fuel-efficient, versatile vehicle designed for on-the-go lifestyles. From innovative technology to sophisticated design, the 2021 Prius is a hatchback that you'll love taking on neighborhood grocery runs and out-of-state camping trips. With the assistance of Prime Toyota - Boston experts, you can design a 2021 Prius lease or finance plan that fits your budget. Begin your 2021 Toyota Prius shopping experience today.

Are You Looking for a New Toyota Prius?

When you are ready to view our Toyota Prius lineup, stop by and see us at 1605 VFW Parkway in West Roxbury, MA. If you have any questions before coming in, be sure to give us a call or reach out to us online. We cannot wait to meet our Boston and Dedham drivers soon. Thank you for choosing Prime Toyota - Boston.


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